Quantities of superficial information bombard us 24/7.
More than ever before, the Media comes to us. In fact, filtering out the
quantity, and locating sufficient quality, to be well informed is probably more
of a challenge than ever.
It therefore requires a degree of interest, combined
with persistence and learning in order to make judgements about what aspect of a
myriad of subjects it might actually be worthwhile to pay attention to and follow.
The greatest downside to the staggering amount of
information so readily available, is filtering out the quantity, and actually
locating relevant qualitative information.
The Generations before The Millennials (born 1982-2001) gradually
accepted the need for technology but still watched television and the
‘mainstream media’ in real time; The Millennial group does not. Instead they grew
up with these new sources of communication and technologies, and automatically
incorporated them into their lives.
They are the first group which has ‘Grown Up Digital’
(in the words of Don Tapscott) and there is no way to consider them without
their link to their technology. Quite simply technology has changed the way all
of us receive information, as well as, poses implications for both the future and
the world economy.
The Media today comes to us all wherever we are, but
especially to those who know how to access it wherever they are and they use it
at their convenience.
The Millennials, having grown up with each stage of the
new technology incorporated and useful in their everyday lives use they familiarity
with it to instantly tell everyone they
know what they find important.
As a result the things that go ‘viral’ reach massive
audiences in very short periods of time and virtually have a life of their own.
However, just because it has gone ‘viral’ doesn’t mean it is relevant,
important or true.
Today, it is more and more likely that it is only after
the ‘news’ is everywhere that we can see that they/we should probably have
waited until the whole story was out there before reacting.
I have recently written about how we now live in a world
in which we can communicate with each other universally 24/7.
The upside of a 24/7 world, is an awareness that we are
all together on one planet and are interrelated with each other in our responsibility
to each other and the effects we can have on the future of our planet.
What I think is the downside of these new means of
communication is our ability, and our propensity to react BEFORE, either our
Brain is engaged or we have all of the facts. We are now able to send everyone
we know our unfiltered and immediate reactions to whatever we see and hear.
I mused about the type of ‘Morning After’ a lot of
people probably wake up to after texting everyone they know, often with Selfies
and possibly even YouTube to witness the need they felt to tell everyone What
They Really Thought about something in the middle of the night.
Under the surface however, you sense some personal detachment
by The Millennials since their connections are actually not with everyone but
mainly with their networks and friends. This stems from the fact that they seem
almost umbilically attached, in a wireless way of course, to their devices. By
devices I mean their technology: i.e. iPods or androids or iPhones or tablets
etc.
The rest of us often find that, although we may be
standing in front of them, we usually sense and feel that something or someone
else has their attention, not us. Most of us come to this conclusion because they
spend a lot of time looking away from the live person in front of them and
replying to whoever has just (and will continue to) send them text messages.
I sometimes wonder if this extends even to their own
friends too. I say this because pictures abound of them in groups or even
couples, both texting someone in their networks. It is possible, some of them
might even be texting the person across from them. The photos seem to follow
them everywhere; on dates, in theatres, on benches in an art gallery…almost
anywhere, or in fact, everywhere.
Sometimes you just can’t help feeling they obviously
find someone else on their devices more interesting than you. I personally
suspect it is true, their attention is somewhere else. Most of us however have
been forced to accept that this is what they do and how most of them are.
I don’t have much advice on what to do about this except
to suggest we define no tech zones in the life you/we have with them. I suggest
(tongue in cheek) you text them if you want something.
I also suggest that if it is a family gathering, send
them all to another room. It will leave some space for others to sit, and also
spare you from having to look at the back of a laptop or the top of their heads
as they text someone else.
When dinner is ready give them a 5 minute warning,
otherwise you might need to be prepared to wait a few extra minutes for them while
they ‘tear’ themselves away from whatever they were doing.
They are the first group to come of age in the new Millennium
and also the first group to have ‘Grown Up Digital’. They use the technology
naturally and can access information easily (sometimes perhaps too
superficially) but have made it an integral part of their lives.
There is something to be said about the amount of
information that is available leading to learning something up to and beyond
what you might ever have had access to before.
Meanwhile, being able to communicate with the world and
to sense and feel and actually recognize that we are all united and cohabit on
one planet, might enable us to recognize our responsibility to our planet, and
each other, in ways we have not considered before.
The new technological universality is likely to require
new thinking. It likely will lead to the development of new institutions and
new ways of interacting with each other.
Perhaps the new language so many of us are learning to
speak, will help us to discover new solutions to old problems and teach us
something new about ourselves and the others with whom we share the planet.
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